Data gathered by Beat the Q has revealed the humble Aussie flat white is the drink of choice for coffee lovers nationwide, outselling the trendier and more elaborate coffee styles.
Data collected from hundreds of cafes around Australia over two years revealed out of 425,000 orders processed through Beat the Q’s system, 30% have been for a flat white compared to just 3% for a piccolo, 1.4% for a chai latte and 1.1% for a macchiato.
Beat the Q is an app enabling consumers to order ahead and pay for their coffee and food, so it’s ready for them when they arrive at a cafe.
Entrepreneur and Beat the Q founder Adam Theobald said the findings, although intriguing, were not surprising.
“We are fortunate here in Australia to have such an abundance of great cafes serving up fantastic coffee.
“The flat white is as popular today as it ever was, in part due to its Australian origins. We’re a parochial bunch and the flat white is very much a part of our Australian culture. A flat white is as Aussie as a packet of Tim Tams.
“There have been many trends in the coffee industry over the years, but our data has shown the Aussie flattie has held its ground. It’s not just here — we’ve seen a number of Aussies opening hugely successful cafes overseas and serving up a mean flat white.
“We knew the flat white was going to be a top seller, but we didn’t think it would blow all the other coffees available straight out of the park the way it did.
“Cappuccinos and lattes are on the surge, but can’t knock the mighty flat white off its perch at the top of the coffee pecking order. Fads come and go, but the flat white is here to stay.”
Key findings from the Beat the Q data are shown below:
Coffees ordered through Beat the Q in Australia